atif kaderDIGITAL MARKETER

THE BRANDS. THE CAMPAIGNS. THE DETAIL.

Work that
moves things.

From global consumer brands to growing retail and property businesses. Explore the work by channel, the thinking behind it and the impact.

Explore the work

A BODY OF WORK, ACROSS BRANDS & CATEGORIES

L’OréalGarnierMaybellineBournvitaCadburyTideArielPampersOral-BColgateDettolHarpicSaffolaParachute AdvansedNiharSet WetLivonSurf ExcelCornettoLiptonGoodknightHITGodrej ExpertSunfeast YiPPee!

Brand experience through Google advertising, agency and independent engagements. Scope varies by brand.

THE WORK AT A GLANCE

~US$17M

Advertising spend supported

Combined historical QTD advertiser portfolios

8×

Revenue growth

Huxberry

~AED 8–10M

Annualised revenue run rate

Huxberry · based on monthly sales

200M+

Campaign impressions

L’Oréal × Garnier

90M+

Video views

L’Oréal × Garnier

~2,200%

App install growth

FiLLi · acquisition & scale

Campaign figures reflect selected engagements and historical advertiser-portfolio scope. Revenue figures relate to Huxberry; the annualised run rate is an estimate based on monthly sales, rather than recurring revenue.

EXPLORE THE WORK

The work,
up close.

Creative thinking, campaign execution and connected customer journeys. A concise look at my contribution and the impact.

6 case studies

01 / Luxury retail & interiors
Campaign creative from the Huxberry work archive
Paid MediaWhatsApp

Huxberry

A connected growth engine for luxury retail.

An integrated approach to Google Ads, Meta, WhatsApp and e-commerce, connecting brand demand with showroom visits, enquiries and sales.

8×overall brand growth
~AED 70kmonthly advertising spend
Google + Metapaid acquisition
WhatsAppenquiries & follow-up
My contribution +

My role

Digital marketing strategy and hands-on execution across paid media, e-commerce and customer enquiries.

What I brought to the work

  • Brought Google and Meta campaigns together around products, audiences and retail demand.
  • Connected advertising with the e-commerce journey, measurement and WhatsApp enquiries.
  • Reviewed performance and refined campaigns to support overall brand growth.
02 / Food, beverage & app acquisition
Campaign creative from the FiLLi work archive
Paid Media

FiLLi

Getting a familiar brand into more pockets.

App acquisition across Google and Meta, supported by seasonal creative, campaign-level optimisation and platform-specific reporting.

~2,200%app install growth
Google + Metaapp acquisition
Seasonalcampaign creative
Local + appcustomer journeys
My contribution +

My role

App campaign execution, performance reporting and creative coordination, alongside local-store and seasonal brand activity.

What I brought to the work

  • Separated Android and iOS performance so inefficient delivery remained visible.
  • Reviewed Google and Meta acquisition independently, including always-on and IPL-themed activity.
  • Supported creative and tracking requirements around the app and customer journey.
03 / Global beauty & consumer brands
Campaign creative from the L’Oréal × Garnier work archive
Paid MediaCreative adaptation

L’Oréal × Garnier

From TV storytelling to YouTube-ready creative.

Worked with L’Oréal and Garnier brand teams to adapt TV campaigns for YouTube, align creative with brand goals and strengthen campaign setup and optimisation.

200M+campaign impressions
90M+video views
~700kcampaign clicks
~30%delivery above plan
My contribution +

My role

Creative consultation and campaign oversight within my work at Google, from the brand brief to YouTube readiness and performance review.

What I brought to the work

  • Met brand teams to understand their goals, then recommended what to change in the TV creative and why.
  • Translated those recommendations into direction for my Google creative counterpart, supported by CAT and BLS assessments.
  • Oversaw campaign setup and optimisation reviews, scored performance and recommended practical improvements.
04 / YouTube & brand measurement
Campaign creative from the Colgate-Palmolive work archive
Paid Media

Colgate-Palmolive

Looking beyond a view to what people remember.

Creative consultation and YouTube brand-lift reporting for Colgate, including exposed-versus-control analysis of ad recall and awareness.

~47%relative ad-recall lift
~8%relative awareness lift
YouTubecreative consultation
Brand Liftcampaign assessment
My contribution +

My role

YouTube creative and measurement work within the Google consumer-brand portfolio, interpreting the study rather than treating views as the final outcome.

What I brought to the work

  • Read ad recall, awareness and consideration separately.
  • Reviewed response volumes and the exposed-versus-control comparison.
  • Examined frequency, gender and device cuts to understand where the measured signal appeared.
05 / Hair care, personal care & consumer brands
Campaign creative from the Marico work archive
Paid MediaCreative consultation

Marico

Make the story work for the screen it lives on.

Creative assessment and mobile-video adaptation across the Marico portfolio, including Livon, Parachute Advansed, Saffola, Nihar and Set Wet.

Mobile-firstcreative assessment
YouTubeformat adaptation
ABCDcreative review framework
Multi-brandstakeholder coordination
My contribution +

My role

Creative consultation and assessment: helping teams adapt brand films for mobile attention, visible branding and a clear next action.

What I brought to the work

  • Reviewed early attention, brand cues, mobile text legibility and narrative flow.
  • Recommended stronger product visibility and more deliberate calls to action.
  • Supported adaptation of longer brand stories into platform-appropriate video.
06 / Property marketing & customer journeys
WHATSAPP + EMAIL / GLOBAL PHOENIX
Campaign message
Reply & qualification
Useful next conversation
Operational approach · not a campaign screenshot
WhatsApp & Email

Global Phoenix

From first message to a useful conversation.

WhatsApp and email marketing for a property business, bringing campaign messages, content, contact management and follow-up together.

WhatsApp + Emailconnected marketing channels
Campaignscontent & delivery
Follow-upcustomer journeys
Databasecontact management
My contribution +

My role

WhatsApp campaign setup and operations, email content and database management for Global Phoenix.

What I brought to the work

  • Coordinated WhatsApp tooling and Meta Business setup, campaign messages and enquiry follow-up.
  • Developed email content with a clear message and next step, alongside practical deliverability guidance.
  • Managed campaign contact data and connected outreach with ongoing conversations.

FROM THE CAMPAIGN ARCHIVE

Creative,
in motion.

Brand films, short-form adaptations and performance creative from the engagements I worked on.

L’Oréal

YouTube bumper / creative adaptation

Colgate

Short-form video / archive example

Cadbury Celebrations

Six-second creative / archive example

Lipton

Six-second adaptation / archive example

Livon · Marico

Brand-film creative / archive example

FiLLi

App promotion / campaign creative

Huxberry

Supplier project-film excerpt / properties shown are not direct-client claims

FiLLi Fillibun app campaign artwork
FiLLi / app campaign artwork · historical offer

CREATIVE + PERFORMANCE

The asset is only
one part of the work.

Briefing, adaptation, audience, landing experience, measurement and follow-up all shape how a campaign performs.

These examples illustrate the campaign archive. Creative ownership remains with the respective brands and production teams. An asset is not attributed to a particular result unless the matching report establishes that relationship.

ENTERPRISE ADVERTISING CONTEXT

The scale
behind the work.

An approximate view of the quarterly advertising scale across the consumer-brand portfolios I supported at Google.

L’Oréal~US$3Mapproximate quarter-to-date spend
Colgate-Palmolive~US$650kapproximate quarter-to-date spend
Marico~US$600kapproximate quarter-to-date spend
Mondelez~US$3.4Mapproximate quarter-to-date spend
P&G~US$600kapproximate quarter-to-date spend
Unilever~US$8Mapproximate quarter-to-date spend
About this scale +

Rounded quarter-to-date advertising spend from historical parent-company reports. These figures reflect the wider advertiser portfolios supported through my Google-era work; they are not individual campaign budgets or a claim of sole budget ownership.

THE NEXT OPPORTUNITY / AI & AUTOMATION

Build what
comes next.

AI voice agents, WhatsApp workflows, AI-assisted websites and custom tools that connect your marketing with the way your business operates.

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your next chapter.

Tell me about your business atif.kader09@gmail.com